Know your visitors better.Alow visitors to all your websites to sign up with a single username and password. Capture profile data to serve targeted content to them.

Bring your content alive.Enable comments, ratings and recommendations on your content and articles. Make content discoverable based on social recommendations. Allow site visitors to interact in real time with your writers and columnists.

Analytics & monetization.Find out your most popular content. Which type of users (by age, location, gender, etc.) are reading what type of content? Created target advertising opportunities.

Social Sense is an out of the box social networking solution meant specifically for media and content portals. It allows you to provide single sign on, user registration, user profiles, comments, ratings, forums, chat, and other social features for greater user engagement.

Features

Bring interactivity to your website with single sign on, user profiles, comments, ratings & recommendations : Add the ability to allow your visitors to register and sign in to all your websites with a single username and password. Our solution uses widgets and web-services and hence can work with your existing website or content management system with almost no changes being required. The user profiles can be configured to capture the information that is important and relevant for your website. Our article tool bar widget works seamlessly with your existing content management system to allow your visitors to add comments, rate content and even recommend articles to others. Additional widgets allow you to display most commented articles, top rated articles etc across your website.

The Social Sense Toolbar: The social sense toolbar is a great way to provide additional relevant and contextual information to your visitors. The toolbar is similar to the Facebook toolbar your visitors are already familiar with but it works exclusively with your content! It can be configured to display dynamic data like sports scores, stock quotes or weather information. Editorial content like breaking news, featured articles or top rated articles can be displayed in the toolbar making them easily discoverable irrespective of which page a visitor might enter your website from. Additionally, the social sense toolbar is integrated with an ad serving system to allow you to provide sponsored messages or advertisements.

Real time chat for your website: Imagine reading a news column of a popular journalist or writer and having an opportunity to interact with them in real time. Social Sense website chat allows your writers, editors, columnists or celebrities to choose to be online and interact with your website visitors via a web based chat system. Registered websites users can see an online icon next to the name of a writer and click on it to chat with them. Social Sense also has a group chat solution that can be embedded in any web page or article to spur a spontaneous conversation amongst your registered website visitors. Some scenarios where this solution is particularly useful are:

Breaking news situations where your visitors could seek or provide crucial information in real time.
Live coverage of sports events and scores where visitors can discuss and ongoing game.
Next to stock market analysis.
Ongoing coverage of key events like presidential speeches, world summits or national budget presentations.

Micro-blogging solution: A simple and elegant micro-blogging solution that works exclusively on your domain and with your users. Journalists can provide real time updates their followers. Some key advantages of using your own micro-blogging solution as against a service like Twitter are:

You own your users and build valuable profile database to communicate with them outside of the micro-blogging system as well.
Your data is backed up and available to you in whatever format you need to download or back it up in.
Customized micro-blogging capabilities can be built in for better news reporting and link sharing.
You don't depend on uptime and availability of a third party solution.
Since you own the user data as well as the interface, monetization via ads is possible.

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