Top Strategies for Publishers to Increase Ad Viewability in 2024
As digital advertising continues to evolve, ensuring high ad viewability has become crucial for publishers. Advertisers demand more transparency and better performance from their ads, and this is where viewability plays a significant role. For 2024, there are several new...
Meet user’s search intent for better SEO & CTR
When crafting content, particularly for search engine optimization (SEO), balancing readability with search intent is crucial. One of the most common mistakes content creators make is delaying the “time to value”—the time it takes for a reader to find the...
Effective Ad Revenue Optimization Strategies for Publishers
In today’s fast-paced digital landscape, news publishers constantly seek ways to maximize revenue while providing a seamless user experience. Google AdSense, a leading advertising platform, offers publishers a range of tools and strategies to optimize their ad performance and maximize...
Apple Visual Intelligence vs. Google Lens: The battle of visual AI
Apple is late at the AI Party Apple’s introduction of Visual Intelligence in the iPhone 16 series with iOS 18, marks a significant leap in AI-powered visual search, directly competing with Google Lens. While both tools aim to enhance users’...
Stop Losing Users: Proven Strategies to Prevent App Uninstalls
In today’s highly competitive app landscape, retaining users is a major challenge for publishers and developers alike. With countless alternatives available, users won’t hesitate to uninstall an app that doesn’t meet their expectations. When an app is downloaded and quickly...
App-First Gen Z Shifts Consumer Trends in India
India’s Gen Z, the “app-first” generation, is reshaping consumer behavior with their digital-first mindset. This tech-savvy group, accounting for 27% of the population, values speed, convenience, and personalization. Publishers have a unique opportunity to capitalize on Gen Z’s preferences by...
What features of iOS 18 will be available for older iPhones (like from iPhone 12 -iPhone 15)?
iOS 18 introduces many exciting features, but not all will be available on older iPhone models like the iPhone 12 to iPhone 15. Here are some key features that will work on these models, along with those that won’t: Features...
