The year 2024 promises to be a year of continued change and disruption, especially for industries like news publishing and IT. As technology progresses, user expectations evolve, and competition intensifies, staying ahead of the curve is crucial for success.
" Three key priorities that news publishers and IT companies should focus on in 2024 to ensure they not only survive, but thrive in this dynamic environment."
1. Technical Infrastructure which Enables Integrated, Robust Experience
Build meaningful dashboards and customer journey insights, component-based architecture that enables one-click personalized and omnichannel experiences, security infrastructure & fast server response (CDN).
2. Embracing New Metrics
New metrics are emerging. Brands must consider adopting these new measures of success:
- Rich snippet visibility
- Impressions
- Pixel height and width
- Clicks
- Conversions
- On-site engagement
3. AI focus across organisation
Organisations can become more efficient and better in creating content outlines, image creation, custom images, summaries, designs, and so many other places where AI should be used.
Whether you’re a seasoned publisher navigating the digital age or an IT company aiming to stay at the forefront of innovation, this guide will provide valuable insights to help you chart your course for success in the year ahead.
