New Update: GA4 Real-Time Report Now Displays Pages with Active Users and Views
Google Analytics' Realtime Pages Report gives a live view of website traffic, showing which pages are attracting visitors and how users interact. Track popular content, campaign success, and troubleshoot issues instantly with this powerful tool.
Mastering Chrome’s Privacy Updates: Essential Strategies for News and Media Publishers
The digital landscape is constantly evolving, and for news and media publishers, staying ahead of the curve is crucial. A recent Google initiative highlights significant changes coming to Chrome’s handling of privacy and data, necessitating proactive measures from publishers. This...
Long-Tail vs. Short-Tail Keywords: How News Publishers Can Leverage Both to widen the search net
When it comes to search engine optimization (SEO) for news publishers in India, understanding the difference between long-tail and short-tail keywords is crucial. These two types of keywords serve different purposes, and effectively using them can make a significant impact...
Vertical News & Festive Cheer: A Winning Formula for Affiliate Marketing
Discover how Indian holidays can be a goldmine for news publishers looking to boost traffic and affiliate marketing revenue. This comprehensive guide explores leveraging seasonal keywords, creating vertical news, collaborating with influencers, and utilizing social media effectively to capitalize on...
The Ultimate Guide to Google News SEO: Insider Secrets Revealed
With so much potential visibility on the line, many publishers and developers wonder: How can I maximize my presence in Google News? While Google provides general guidelines, these are often too simplistic, leaving room for deeper, more nuanced SEO strategies...
What Google’s New CrUX VIS Tool Means for Publishers & Developers
What Google’s new CrUX vis tool means for publishers and developers? Google has recently introduced a powerful new tool designed to help publishers and developers optimize their websites: the Chrome User Experience (CrUX) VIS tool. This tool is a game-changer...
YouTube Extends Shorts to 3 Minutes & Introduces New Features
YouTube has made a major move in the short-form video arena, further positioning its Shorts platform as a significant competitor to TikTok and Instagram Reels. With its recent announcement of extending Shorts’ duration to three minutes and rolling out new...
Google for India 2024: Shaping the Future of AI in India
Google recently held its annual “Google for India 2024” event, showcasing its commitment to empowering India through technological advancements, particularly in the field of Artificial Intelligence (AI). The event highlighted a range of initiatives designed to benefit individuals, businesses, and...
Top Strategies for Publishers to Increase Ad Viewability in 2024
As digital advertising continues to evolve, ensuring high ad viewability has become crucial for publishers. Advertisers demand more transparency and better performance from their ads, and this is where viewability plays a significant role. For 2024, there are several new...
Meet user’s search intent for better SEO & CTR
When crafting content, particularly for search engine optimization (SEO), balancing readability with search intent is crucial. One of the most common mistakes content creators make is delaying the “time to value”—the time it takes for a reader to find the...
