Apple Visual Intelligence vs. Google Lens: The battle of visual AI
Apple is late at the AI Party Apple’s introduction of Visual Intelligence in the iPhone 16 series with iOS 18, marks a significant leap in AI-powered visual search, directly competing with Google Lens. While both tools aim to enhance users’...
Stop Losing Users: Proven Strategies to Prevent App Uninstalls
In today’s highly competitive app landscape, retaining users is a major challenge for publishers and developers alike. With countless alternatives available, users won’t hesitate to uninstall an app that doesn’t meet their expectations. When an app is downloaded and quickly...
App-First Gen Z Shifts Consumer Trends in India
India’s Gen Z, the “app-first” generation, is reshaping consumer behavior with their digital-first mindset. This tech-savvy group, accounting for 27% of the population, values speed, convenience, and personalization. Publishers have a unique opportunity to capitalize on Gen Z’s preferences by...
What features of iOS 18 will be available for older iPhones (like from iPhone 12 -iPhone 15)?
iOS 18 introduces many exciting features, but not all will be available on older iPhone models like the iPhone 12 to iPhone 15. Here are some key features that will work on these models, along with those that won’t: Features...
Optimizing Crawl Budget Efficiency: A Comprehensive Guide for High-Traffic Websites
Crawl Budget Guide for large sites This guide is designed to help you optimize how Google crawls large, frequently updated websites. If your site doesn’t have many pages that change often or if your pages are typically crawled the same...
How Google’s Support for AVIF Images Could Enhance SEO
Google’s support for AVIF images in Search will significantly boost site performance Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google...
Understanding Google’s “Discovered – Currently Not Indexed” Status: A Guide to Improving Your Page Indexing
In the world of SEO, monitoring your website’s performance through Google Search Console is essential. One common issue that many website owners encounter is the “Discovered – Currently Not Indexed” status. This status indicates that Google has identified the URL...
Top 5 On-Page SEO Strategies for Content Optimization You Can’t Ignore
In the ever-evolving world of SEO, on-page optimization remains a critical factor in achieving higher search engine rankings. While off-page strategies like backlinks are important, the foundation of SEO success starts with how well you optimize your content on your...
Understanding Google Discover Policy Violations: What You Need to Know
Google Discover is a powerful platform for driving traffic to your content, but it comes with strict policies that must be adhered to. Recently, Google has updated its guidelines regarding policy violations in Google Discover, shedding light on the types...
Google Updates Organization Markup Guidelines: What You Need to Know
Google has once again updated its search documentation, this time focusing on the Organization markup. For those in the SEO and digital marketing communities, understanding these changes is crucial to ensuring that your website’s structured data is optimized for the...
