Embracing Change: Preparing for the Phaseout of Third-Party Cookies
As the digital landscape continues to evolve, so do the tools and technologies that shape it. Among the most significant changes on the horizon is the phaseout of third-party cookies. This transition marks a pivotal moment for digital advertising and...
Mumbai publisher increases digital advertising revenue by embracing core web vitals
Mid-Day Mid-Day’s digital advertising revenue increased by 25% after they enhanced their core web vitals. Mid-Day participated in GNI Ad Labs Program in 2022. Readwhere provided 1:1 consultation and support in optimising the core web vitals. The Challenge Mid-Day is...
Digital Indian publisher increases page views by optimising the core web vitals
AP7AM By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%AP7AM participated in GNI Ad Labs Program in 2022. Readwhere provided 1:1 support & developed progressive web app & AMP for AP7AM The...
Unlocking Visibility: A Dive into Google Discover
In the bustling realm of the internet, visibility is key. For content creators, businesses, and marketers alike, the quest to capture audience attention and engagement is an ongoing journey. Enter Google Discover – a powerful platform designed to help users...
Google Chrome’s Privacy Sandbox Analysis Tool Released to Help Developers Adapt
Google for Developers announces the launch of the Privacy Sandbox Analysis Tool (PSAT), a Chrome DevTools extension designed to assist developers in transitioning away from third-party cookies and adopting new privacy-focused alternatives offered by the Privacy Sandbox initiative. Phasing Out...
Webinar: Tips for FID to INP transition
We are absolutely pleased to host the webinar on ” Tips for FID to INP Transition”. As you all know Google has replaced FID, that is first input delay by interaction to next paint on March 12. It is a...
Three Google tools every publisher must use to optimise their content strategy
In today’s content landscape, publishers need every edge they can get. You churn out fantastic content, but how do you ensure it reaches the right audience and keeps them engaged? The good news is, you don’t have to break the...
Google updates its guide on how website features affect search ranking
“Core Web Vitals matter for ranking, but other user experience aspects don’t directly impact it.” What Google updated: Core Web Vitals are used by our ranking systems. We recommend site owners achieve good Core Web Vitals for success with Search...
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