Top Strategies for Publishers to Increase Ad Viewability in 2024
As digital advertising continues to evolve, ensuring high ad viewability has become crucial for publishers. Advertisers demand more transparency and better performance from their ads, and this is where viewability plays a significant role. For 2024, there are several new...
Meet user’s search intent for better SEO & CTR
When crafting content, particularly for search engine optimization (SEO), balancing readability with search intent is crucial. One of the most common mistakes content creators make is delaying the “time to value”—the time it takes for a reader to find the...
Effective Ad Revenue Optimization Strategies for Publishers
In today’s fast-paced digital landscape, news publishers constantly seek ways to maximize revenue while providing a seamless user experience. Google AdSense, a leading advertising platform, offers publishers a range of tools and strategies to optimize their ad performance and maximize...
Apple Visual Intelligence vs. Google Lens: The battle of visual AI
Apple is late at the AI Party Apple’s introduction of Visual Intelligence in the iPhone 16 series with iOS 18, marks a significant leap in AI-powered visual search, directly competing with Google Lens. While both tools aim to enhance users’...
Stop Losing Users: Proven Strategies to Prevent App Uninstalls
In today’s highly competitive app landscape, retaining users is a major challenge for publishers and developers alike. With countless alternatives available, users won’t hesitate to uninstall an app that doesn’t meet their expectations. When an app is downloaded and quickly...
App-First Gen Z Shifts Consumer Trends in India
India’s Gen Z, the “app-first” generation, is reshaping consumer behavior with their digital-first mindset. This tech-savvy group, accounting for 27% of the population, values speed, convenience, and personalization. Publishers have a unique opportunity to capitalize on Gen Z’s preferences by...
Optimizing Crawl Budget Efficiency: A Comprehensive Guide for High-Traffic Websites
Crawl Budget Guide for large sites This guide is designed to help you optimize how Google crawls large, frequently updated websites. If your site doesn’t have many pages that change often or if your pages are typically crawled the same...
Understanding Google’s “Discovered – Currently Not Indexed” Status: A Guide to Improving Your Page Indexing
In the world of SEO, monitoring your website’s performance through Google Search Console is essential. One common issue that many website owners encounter is the “Discovered – Currently Not Indexed” status. This status indicates that Google has identified the URL...
Top 5 On-Page SEO Strategies for Content Optimization You Can’t Ignore
In the ever-evolving world of SEO, on-page optimization remains a critical factor in achieving higher search engine rankings. While off-page strategies like backlinks are important, the foundation of SEO success starts with how well you optimize your content on your...
Understanding Google Discover Policy Violations: What You Need to Know
Google Discover is a powerful platform for driving traffic to your content, but it comes with strict policies that must be adhered to. Recently, Google has updated its guidelines regarding policy violations in Google Discover, shedding light on the types...
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