🔓 Unlocking App Store Optimization (ASO) Secrets: How to Rank 🚀 Higher and Get More Installs
As of May 2024, Google Play hosted 3.2 million apps, while the Apple App Store offered over 1.9 million apps. With more than 5 million apps collectively available on these two major platforms, attaining and maintaining high app rankings has...
Build Trust, Gain Authority, Rank Higher: The E-E-A-T Guide to SEO Success
What is E-E-A-T and it’s History ? On August 1st, 2018, Google implemented a Core Update to its algorithm, significantly impacting the rankings of numerous websites, including many prominent brands. Once the update’s effects became clear, SEO professionals observed a...
Real-Time Gets Realer: GA4Â Now Shows Users in the Last 5 Minutes
Gone are the days of waiting 30 minutes to see how many users are actively engaging with your website or app. Google Analytics 4 (GA4) has upped the real-time game by introducing a metric that shows users in the last...
Good News: Google Confirms, recovery From September Update and Growth Are Possible, But It’s a Marathon, Not a Sprint
Webmasters hit hard by the September 2023 helpful content update (now part of core updates) can breathe a sigh of relief. Google’s John Mueller reiterated that recovery and even growth are achievable, but it requires significant effort over time. Key...
Sundar Pichai Discusses AI Overviews, Small Publishers, and Search Console Data at Google I/O
Sundar Pichai, CEO of Google, recently sat down with Nilay Patel, Editor-in-Chief of The Verge, for a wide-ranging interview at Google I/O. The 40-minute discussion covered a number of topics of interest to webmasters and SEOs, including: The impact of...
5 things you can do with Google Pinpoint
In today’s information age, we’re all bombarded with documents, emails, and audio recordings. But how do you efficiently sift through this mountain of data to find that crucial detail or hidden story? Enter Google Pinpoint, a powerful tool that can...
Update: Google News Publisher Center no longer supports new publications
As of April 25th, 2024, publishers can no longer manually add publications to Publisher Center. This change is in preparation for the rollout of automatically generated publication pages later in the year. What’s the future of publication pages? Previously, publishers...
Embracing Change: Preparing for the Phaseout of Third-Party Cookies
As the digital landscape continues to evolve, so do the tools and technologies that shape it. Among the most significant changes on the horizon is the phaseout of third-party cookies. This transition marks a pivotal moment for digital advertising and...
Google Chrome’s Privacy Sandbox Analysis Tool Released to Help Developers Adapt
Google for Developers announces the launch of the Privacy Sandbox Analysis Tool (PSAT), a Chrome DevTools extension designed to assist developers in transitioning away from third-party cookies and adopting new privacy-focused alternatives offered by the Privacy Sandbox initiative. Phasing Out...
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