Stop Losing Users: Proven Strategies to Prevent App Uninstalls
In today’s highly competitive app landscape, retaining users is a major challenge for publishers and developers alike. With countless alternatives available, users won’t hesitate to uninstall an app that doesn’t meet their expectations. When an app is downloaded and quickly...
App-First Gen Z Shifts Consumer Trends in India
India’s Gen Z, the “app-first” generation, is reshaping consumer behavior with their digital-first mindset. This tech-savvy group, accounting for 27% of the population, values speed, convenience, and personalization. Publishers have a unique opportunity to capitalize on Gen Z’s preferences by...
🔓 Unlocking App Store Optimization (ASO) Secrets: How to Rank 🚀 Higher and Get More Installs
As of May 2024, Google Play hosted 3.2 million apps, while the Apple App Store offered over 1.9 million apps. With more than 5 million apps collectively available on these two major platforms, attaining and maintaining high app rankings has...
