App-First Gen Z Shifts Consumer Trends in India
India’s Gen Z, the “app-first” generation, is reshaping consumer behavior with their digital-first mindset. This tech-savvy group, accounting for 27% of the population, values speed, convenience, and personalization. Publishers have a unique opportunity to capitalize on Gen Z’s preferences by...
🔓 Unlocking App Store Optimization (ASO) Secrets: How to Rank 🚀 Higher and Get More Installs
As of May 2024, Google Play hosted 3.2 million apps, while the Apple App Store offered over 1.9 million apps. With more than 5 million apps collectively available on these two major platforms, attaining and maintaining high app rankings has...
